Our philosophy:
The discipline of direct response,
the impact of image, the sweetness of success.
Many advertising agencies are
one-dimensional. On one side, there's the group that hangs
its collective hat on slick "image-based" advertising
with cool graphics and trendy headlines. But when you ask
those image agencies to account for the bottom line? Chances
are they'll be as vague as their ads. On the other side,
there's the "direct response" agencies. Direct
marketers love to show how well their stuff tracks
which is good. The problem is, there's no brand building.
Merrell Remington's roots stem from direct response. More
importantly, we've become exceedingly good at it. But at
the same time, we're smart enough to know that there's more
to good advertising than just direct response. That's why
we're equally as proficient in brand/image advertising.
In fact, we've developed a unique insight into the merits
of both. It's this insight that has enabled us to blend
direct response and image advertising into one powerful
style of marketing and advertising force. back to
top
Our
history:.
It's a classic "local-guy-makes-good"
story that'll revive your faith in the good old American
entrepreneurial spirit. It all started in the summer of
1980 in the form of a two-man shop in Logan, Utah, that
created great ads for well, anyone who knocked on the door.
But clients needed more than effective ads. They needed
strong signs. They needed packaging with impact. They needed
dynamic photography and exciting artwork. They needed powerful
public relations. They needed strong marketing campaigns.
And the rest, as they say, is history. As clients demanded
more accountable advertising, we turned to the discipline
of direct response. But we liked doing beautiful ads. So
we found a way to do direct response with an image advertising
twist. And so, Interdynamic Marketing was born. Translated
into more practical definition - Interdynamic Marketing
generates - Immediate Results and Lasting Impressions. back
to top
Click
here for the history for history buffs.
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