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Our philosophy:
The discipline of direct response, the impact of image, the sweetness of success.

Many advertising agencies are one-dimensional. On one side, there's the group that hangs its collective hat on slick "image-based" advertising with cool graphics and trendy headlines. But when you ask those image agencies to account for the bottom line? Chances are they'll be as vague as their ads. On the other side, there's the "direct response" agencies. Direct marketers love to show how well their stuff tracks ­ which is good. The problem is, there's no brand building. Merrell Remington's roots stem from direct response. More importantly, we've become exceedingly good at it. But at the same time, we're smart enough to know that there's more to good advertising than just direct response. That's why we're equally as proficient in brand/image advertising. In fact, we've developed a unique insight into the merits of both. It's this insight that has enabled us to blend direct response and image advertising into one powerful style of marketing and advertising force. back to top

Our history:.
It's a classic "local-guy-makes-good" story that'll revive your faith in the good old American entrepreneurial spirit. It all started in the summer of 1980 in the form of a two-man shop in Logan, Utah, that created great ads for well, anyone who knocked on the door. But clients needed more than effective ads. They needed strong signs. They needed packaging with impact. They needed dynamic photography and exciting artwork. They needed powerful public relations. They needed strong marketing campaigns. And the rest, as they say, is history. As clients demanded more accountable advertising, we turned to the discipline of direct response. But we liked doing beautiful ads. So we found a way to do direct response with an image advertising twist. And so, Interdynamic Marketing was born. Translated into more practical definition - Interdynamic Marketing generates - Immediate Results and Lasting Impressions. back to top

Click here for the history for history buffs.

 
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