DISCOVER CARD: Pace Card

This informative self-mailer introduced Discover Card holders to our client, PACE Membership Warehouse, and encouraged them to shop at PACE and use Discover to pay for their purchases. Using a convenient peel-and-use 90-day PACE Premier Membership Card, the campaign was an unprecedented success for both Discover Card and PACE. It generated over 75,000 new PACE members, with initial Discover Card purchases exceeding $8,000,000.