NEXTLINK: Newsletter

NextLink, a telecommunications company, wanted to penetrate deeper into the TPN network and to also generate more subscribers to their new Magic Number Service. We created the Communicator newsletter, which had the dual purpose of encouraging existing customers to use more features of the Magic Number Service, as well as explain the many benefits of this service to potential customers. The success was overwhelming with considerable increases in usage among customers, as well as an addition of over 2% of new customers.