NUCOR STEEL: Grinding Ball

"You seen one grinding ball, you seen train loads of 'em." And they all lack any real sex appeal. So we tried to have a little fun by making the ball more than just another chunk of steel. Being one of our very first direct mail pieces ever, we didn't know you were even supposed to track responses. Yet, this high-impact dimensional mailing pulled so well that sales went crazy. Since it was the only advertising Nucor was doing, our campaign was given the credit. This campiagn launched Nucor's Grinding Ball operation and established them as the Western States' leading Grinding Ball Mill in less than six months after the mailing.