With this campaign for Granite Credit Union, the phrase "Seeing is Believing" best describes both the piece and the response it received. Our objective was to generate new accounts and bring attention to the grand opening of a new branch in a local supermarket. During the grand opening, we created an on-site event to help create interest, stop traffic and get people to hear the benefits of being a Granite Credit Union member.

Our direct mail piece communicated the offers, the event and the excitement of the Grandest of Openings. The design of the direct mail consisted of a hand assembled printed piece to resemble a magicians hat with rabbit's ears poking out of a die cut slit in the hat with the words PULL. It was irresistible. Everyone pulled the rabbit's ears out of the hat. Once revealed, the rabbit announced the grand opening theme, "The Magic of Money". The information inside revealed the offer, the dates, the excitement and extended the invitation to join a live magic show.

It was a big-time, extremely effective event inside the supermarket that attracted store traffic as well as making the grand opening fun and lively. With a 12.77% response rate, we generated deposits and loan balances which totaled well over $4 million for a 927.03% return on investment.