U.S.
POSTAL SERVICE:
Winter Stamps Campaign
The United States
Postal Service (USPS) has seen just about everything that can
be, or has been mailed. That's why it was only natural that
they would choose Merrell Remington to create and produce their
2001-2002 Winter Games Stamp Program. Due to our success on
past programs for the USPS, they weren't taking much of a chance.
What we created and produced was an interactive mailing piece
that introduced the new Winter Sports Stamps and Holiday Stamps
as well as a collectable set of Day-of-Issue stamps, etc. The
top of the piece included a tear-off magnet which contained
the contact information needed for customers to buy postal products
online, buy stamps by mail or via the telephone, and the number
to call for postal questions or information. The success we
received was as impressive as the piece we created. |