FIRST SECURITY BANK: Grand Openings

FSB selected us to create, construct and manage their new grand opening campaign to open 40 new in-store branch offices. We developed a system that included a custom-built signage program, point-of-sale displays, an event that included a cash booth, a wheel of fortune and a traveling popcorn machine. The event had a "Hollywood Premier" look and feel that even included a red carpet and special costuming for branch employees. The Grand Openings not only increased average account activity by more than 500% during the event, they were designed and managed so that First Security Bank didn't have to deal with any of the details.