SALT LAKE OLYMPIC BID COMMITTEE:
Club 2002

The Salt Lake City Olympic Bid Committee conducted numerous fundraising efforts to generate the financing to carry on the bid effort for the 2002 Winter Olympics. Most of the efforts had been aimed at wealthy individuals and corporations with little effort to the "every-day Joe." We developed "Club 2002" with two goals in mind: 1) generate money to further the bid effort and, 2) to offer regular citizens the opportunity to participate in the bid effort and give them a sense of "belonging." One of the most important components to the success of the bid effort was community support. "Club 2002" brought people together and helped to build grass root support. For only $20.02, anyone could join "Club 2002." Members received newsletters, a "Club 2002" window sticker, T-shirt, label pin and membership card. The club generated thousands of members.