COCA COLA FOODS: Hi-C Pitcher

We teamed up with Coca-Cola Foods and PACE Membership Warehouse to find potential new markets for Hi-C fruit drink and generate new members for PACE. A die cut "punch pitcher" was mailed to 15,000 businesses and residents, offering a free carton of Hi-C for visiting a PACE Warehouse. The overall response rate came in at 7%, helping Coca Cola find new markets for Hi-C and for PACE to generate many new members.