RPA - Viewmaster

Getting to a decision maker that will purchase retail planning is a real sales job! We figured that nobody could resist picking up a Viewmaster, so we put seven of RPA's beautiful store designs on a 3-D reel! It was accompanied with a brochure offering a do-it-yourself kit and other information. This campaign generated such impressive results that even now, RPA hears, "Didn't you send us that Viewmaster a few years ago?"