It all began in the summer of 1980. The company that was to become Merrell Remington started as a two-man shop in Logan, Utah, making great advertisements for whoever knocked on the door. But clients needed more than beautiful ads. They needed signs, packaging, photography, artwork, public relations, and marketing campaigns. We learned to do it all. Some things came easy, others we learned the hard way... but we became experts in all of the things we did. To validate that expertise, we've been honored by earning many prestigious awards, but more about that later.

As our clients demanded more accountable advertising, we turned to the world of direct response. However, we didn't want to abandon the beauty and artistry of image advertising, so we did direct... with an image twist. It was then that Integrated/Interdynamic Marketing was born, generating immediate results along with lasting impressions.

It began with a small campaign for Nucor Steel, a national steel mill. "You've Beaten the Day-to-day Grind" was a direct mail package that wasn't perfect, (we didn't think to include any response method) but it did the job anyway. We literally sold a ton of grinding balls with this mailer.

Selling through the mail, we marketed "Power Charge," a battery additive for golf carts (this time we DID include a reply card) and actually, we sold too many. The sales force wasn't able to keep up with the orders. (That taught us that our clients had better be ready to fulfill the product.)

Then came Silver Mountain Christmas Trees, a large farm that grows... you guessed it, Christmas Trees. The "Cream of Silver Mountain Christmas Trees" soup-can sold every tree on the huge farm, earned us an Echo Award and the Henry Hoke Award from the Direct Marketing Association and our first national recognition on the cover of Direct Marketing Magazine.

CompHealth, a temporary physicians staffing company, used our services for several years and during that time, the unconventional mailers proved most effective. For example, our world-famous "Coloring Book" mailer (complete with crayons) generated calls immediately and just as many the following year though we didn't mail it the second year. This showed how Interdynamic direct mail has as much staying power as image advertising.

An educational product, Learning Wrap-ups, needed something to spark sales, so we created the "Get a Bang Out of Learning" campaign and put the product in little "dynamite" cans. We sent an actual sample of the product and sales literally exploded. We demonstrated how an integrated package design and advertising campaign work extremely well together.

We were approached by a seminar company to "put bodies in seats" and we addressed it from a fresh angle. We saw what was being done... and did something different. The campaigns we created for Prime Learning International, Strawberry Communications and Zig Ziglar, Financial Freedom Reports, Rory McLaren Hydraulics and Franklin Quest stood out from the crowd, and soon others followed our example. Each campaign was successful in its own circle, and reinforced our conviction that "different works."

At about the same time, the Cable TV industry paid us a visit. Well, not actually the whole industry - but the cable giant TCI (now AT&T Broadband). A great relationship began with the "Free Popcorn" mailer that has since become legendary winning not only several Cable Television Marketing Awards but an Echo Award and the coveted Platinum Echo for having demonstrated remarkable results for over 9 years. Shortly thereafter, TCI showed its caring side and wanted to help re-forest Yellowstone after the '89 summer fires. We orchestrated the "Seedlings for Yellowstone" campaign (which was a truly interdynamic campaign) and we were able to plant 118,000 new trees. Successful, award-winning campaigns continued, from the super heroic "Cableman" Instant Install blitz, to the "Photo Pack" mailer to the two-year test of the revolutionary, Video on Demand, Take One/Hits at Home, VCTV and I.T. and many many more, too numerous to mention here.

Membership Warehouses are a different sort of retailing situation -- they face unique challenges, yet with incredible opportunities. Merrell Remington was pleased to be able to help Price Savers (which became PACE, then Sam's Club) meet and capitalize on those opportunities and challenges. Our award-winning "Painted Egg Carton" mailer generated record sales and thousands of new customers on a very modest budget. In addition, the "Personalized Yellow Pad" package crumpled all previous sales records and earned the Gold Mailbox Award from the Direct Marketing Association and we received recognition a second time on the cover of "Direct Marketing Magazine". As new warehouses were opened, Merrell Remington coordinated all the grand opening publicity efforts (TV, radio, newspaper, direct mail) for warehouses nationwide.

Real estate hardly seems like the sort of thing you'd sell in the mail, but we were able to put "sold" signs on properties for Cooper Communities in Arkansas, Governors Club in North Carolina, and Trophy Homes in Provo, Utah. Our mailers for these real estate developments did an excellent job of bringing in and helping qualify new prospects and they proved that there really is no price limitation to a product promoted through the mail.

Whether large or small, we've learned to capably handle catalogs. From the 24-page NEST Family Video catalog, to the 32-page Learning Wrap-Ups catalog, to the 128-page "UT Golf Catalog" our catalogs have generated substantial increases in sales from the previous years. We know what it takes to sell product in the pages of a "wish book."

With the support of key members of the Committee, Merrell Remington created the local fund-raising effort for the Salt Lake City Winter Olympics Bid Committee, Club 2002, which raised over $365,000.00. In addition, the Club helped build favorable public sentiment towards the honor of hosting the Games. Club 2002 was instrumental in the Committee's bid for bringing the Olympics to Utah.

Lest you think that we haven't had any traditional-type clients, we've done plenty of work for our share of financial institutions. True, banks, credit unions, credit cards, and mortgage companies are typically more conservative, we found an effective balance in presenting clever messages while maintaining an image of stability and trust. Our portfolio is full of examples of the work we've done for large and small financial institutions: Granite Credit Union, Zions Bank, First Security Bank/Wells Fargo, Freedom Mortgage, Prime Option MasterCard, and Associates Capital Bank, VISA International to name a few.

Granite Credit Union is one example of a company who has enjoyed the creativity of Merrell Remington. For over 10 years we have helped them in promoting loans, checking accounts, credit cards, mortgages, new branch grand openings and used car sales. Recently we helped them launch their new e-teller, online bill paying as well as having designed and constructed their web site.

Zions Bank looked to us when they needed something new for their trade show booths and more successsful in-branch point of sale displays. As their new "check cards" were introduced, we created the fun and innovative "Pocket full of Chickens" mailer. We marketed Home Equity Loans, Online Banking and a miriad of credit card products for Zions Bank. We also helped Zions Bank launch their online banking product.

This experience prepared us for our most recent campaigns for First Security Bank/Wells Fargo's In-store Branches. As First Security - now Wells Fargo, opens new branches, we kick them off with our "Hollywood Premiere Grand Opening." The campaign is quite elaborate and won the bank national recognition when they were awarded the National In-store Banking Campaign of the Year. First Security/Wells Fargo has also used our services to promote CDs, Money Market accounts, savings, checking and credit cards with great success.

Speaking of credit cards, we showed Prime Option MasterCard the benefits of relationship marketing by creating a customized music CD as an anniversary gift for credit card customers who had been customers for a year. The next year, we produced a beautiful, full-color Microwave Cookbook for Prime Option's as a second year anniversary gift for customers. These and many other programs created dynamic increases in card usage and skyrocketed reactivation and greatly enhanced customer loyalty to Prime Option.

We've been called upon to create specialty premiums for many of our clients. Our clients have needed high-quality, creative and valuable gifts for their customers, for trade shows and other special events. Prime Option MasterCard has needed various items over the years, as well as TCI, Netlink, Zions Bank, and others. Our philosophy with ad specialty/incentive gifts goes beyond just finding a "thing," our approach is to help our clients find solutions to marketing challenges and opportunities.

The projects that we've been able to handle for our clients seem to go on and on. Each one with it's own case study and pile of lessons, could keep you reading for - well forever.

Since most of our potential clients are interested in what's recent, here are a few of the campaigns that demonstrate the expanding talents of our team.

Mrs. Fields came to Merrell Remington looking for help with in-store POP Design and production. We have helped them create a new branding look, introduce new products and greatly increase sales in stores all across the country. Our creative team continues to promote their products in a creative and unique way for their holiday and special campaigns and promotions.

Hubble Homes is relying on Merrell Remington to launch new developments, sell out existing ones and build brand awareness. Our campaigns have included the branding element along with direct mail, radio, billboards and print ads. Our most recent "Framing" campaign has created several months of record home sales.

After Gradipore (an Austrailian BioMedical company) stumbled through their first year of product introduction here in the US, they retained Merrell Remington to create a completely new launch strategy. Now successfully in it's second year the Multi-media campaign has made it possible for Gradipore to introduce several new products profitably.

We will never claim to have invented the internet, but as it came to be the new media, we certainly pulled it's power into our marketing quiver. From creating and sending over 4 million emails a week for Overstock.com, to website promotion through our Engine Room, to simple and complex creation and production of web sites, our brand of Interdynamic Marketing and Advertising has translated smoothly into the web.

We have created immediate results and lasting impressions for www.overstock.com, www.granite.org, www.argentina-tourism.com among others and most recently we've completed the www.mtnwesttelecom.com site for Mountain West Telecom. We have recently been retained to create and manage a series of web sites for one of the Nation's largest Insurance Companies - www.olins.org, www.longtermcareinsurancecenter.com, www.consumerinsuranceservices.com, www.nationalannuitycenter.com, and www.medicaresupplementalinsurance.org.

To sum up this glorious history, we learned early that to "make our clients' advertising and marketing efforts successful is a noble and worthy goal. So all our efforts are directed to this end - "have fun making our clients lots of money"

Today, Merrell Remington has grown into a highly-respected agency with a good-sized staff in an office in Salt Lake City, Utah (a big change from that two-man shop in northern Utah). The strengths of Integrated/Interdynamic Marketing continue to make our clients huge profits, and we continue to have a lot of fun doing it.