WELLS FARGO: Grand Opening

The real challenge in Grocery Store Banking is to get the shopper's attention and entice them to try traditional banking services in a non-traditional setting. This campaign used direct mail, a high-profile drop-curtain opening ceremony, a 25-foot inflatable grocery bag, an exciting Cash Cube Booth and the enticing smell of fresh-popped popcorn to attract new customers. It generated over 140% more new accounts than previoius Grand Openings without the promotion!