An exclusive riverboat trip was the center of MyAssociation.com's trade show promotion. We created a fishing theme campaign and mailed out a full-color brochure in tackle box with an imprinted fishing lure. A "fishing license" was the entry pass to the boat party and the embroidered fishing hats we created were the hook at the convention. MyAssociation.com has reeled in all kinds of business from this trade show appearance.